Brand Building Specialist
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Related Keywords:
Pengembangan Merek, Brand Image, Membangun Merek
Hits : 376
Date added: 12.3.2008
Last Update : 2008-03-27 19:03:15
Rating : 
Registration :
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Event Code:
MK-BBS |
| Delivered as:
Public or In-House |
| Difficulty Level:
All comers |
| Language:
Bahasa |
| Duration:
1 day |
| Pricing:
Rp 2.950.000,00 |
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| Public Schedule |
Start:
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End:
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Venue:
Hotel/Executive Club di Jakarta |
Address:
Workshop akan dilaksanakan di Hotel Grand Flora (Kemang) / Arcadia / IBIS /Twin Plaza / Kartika Chandra / hotel lainnya di Jakarta yang akan kami konfirmasikan di dalam confirmation letter
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Event Description:
Brand Building Specialist merupakan program pelatihan intensif yang didisain untuk memperkuat dan memperkaya kemampuan branding anda. Campuran konsep fundamental dan praktik with branding, serta kemampuan problem-solving skills terutama dalam cakupan periklanan dan komunikasi pemasaran terpadu.
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Objectives:
Brand Building Specialist Program berguna untuk melakukan perbandingan apa yang diterapkan perusahaan dengan model yang disajikan dalam pelatihan ini. Peserta akan dibekali dengan konsep fundamental komunikasi pemasaran terpadu digabungkan dengan real branding. Diharapkan peserta mampu meningkatkan competitive advantage perusahaan serta mendorong peningkatan kapabilitas organisasi untuk menghadapi lingkungan bisnis yang berubah secara cepat.
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Who Should Attend?
Corporate Planning Manager, Brand Manager, Assistant Brand Manager, Jr.Brand Manager, Product Manager and Executive, Business Intelligence manager, Regional Manager, Area Sales Manager, Marketing Manager, Sales Manager Sales & Distribution Manager, Senior Executive, Supervisor, Account Planning Manager and Executives. |
General Outline:
Module 1: The Principle Concept of Brand Building
Module 2: The Principle Concept of Brand Revitalization
Module 3: The Principle Concept of Brand Audit and Portfolio
Module 4: The Principle Concept of Research on Branding
Module 5: The Principle Concept of Challenger Brands |
| Tools & Method:
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Detail Outline:
Brand Marketing à dasar strategi periklanan melalui database Sistem Pemasaran Terpadu yang dibangun diatas riset konsumen dan analisis media selama lebih dari 30 tahun. Dipaparkan model praktis strategi yang digunakan oleh 5 agen periklanan di Indonesia. Model ini menghadirkan solusi pemasaran efektif berdasar metoda manajemen terpadu yang menyatukan brand development, brand diagnosis dan evaluasi implementasi dan eksekusi brand. Hal global yang diterapkan dalam konteks lokal, diantaranya.;
* Brand Value-up Master
* Brand Identity Structure Master
* C-Target Master
* Concept Master
* Ad-Budget Master
* Ad-Effect Master
* Pricing Model
* New Product Model
* 4 KISS! à KISS [Key to Impact Sales Spots]
* CTR à CTR [Consumer Trend Research] through the Annual Consumer Research(ACR)
* Marketing Strategy Model à Market, Advertising, Brand, Marketing
* Brand Master à Brand Diagnosis and Evaluation, Brand Strategy and Brand Execution Programs
Integrated Promotion Services(Total BTL Services for Creating the Best Results) à Total BTL marketing Services for Client’s Integrated Marketing Activities; The Highest Performance from Planning and Execution; Expertise and Experience for Global Marketing Services; Marketing Services for National Events and Sports Organizations; Specialized Vendor Groups and Global Business Partnerships.
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| Speaker (s):
Wira Nato |
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Ia selama belasan tahun berpengalaman sebagai Strategi Planner di berbagai perusahaan periklanan baik TOP 5 lokal hingga multinasional, akan membimbing Anda untuk menjadi top Strategic Planner dengan menggunakan breakthrough model mulai dari Marketing Analysis(Stage 1), Media Planning(Stage 2), Media Buying(Stage 3), Media Evaluation(Stage 4), pengalaman menangani merek-merek local dan global dari FMCG hingga Durable Goods; e.g. Unilever, SQ, BCA, WGC, Frank & Co. HM.Sampoerna Corporate, Unican Group, Cosmos, Kymco, Bank BRI, Bukopin, Novotel Bali International, Sony Ericsson, BenQ, Komselindo, Indosat, Yellow Pages, Honda, Ajinomoto, BMW New Asia Series, Yamaha, Bank Niaga, dll
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| Event Provider: |
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Value Consult |
About this Training Provider:
Value Consult is an outstanding soft skill training & consulting specialist. Our company was established 1st of October, 1999. Throughout the years Value Consult has become one of the largest public training vendors in Jakarta, Indonesia, with more than 100 topics offered every year. Our public training topics run from Soft Skills, Marketing, Operation Management, HR Management to Finance. Our mission is to achieve optimum performance for our clients needs. Our mission is delivered through various kinds of services with an experiential learning approach (indoor or outdoor based), competency assessment, etc. |
| Contact: |
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Contact Person: Avis (Warta Training) |
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Hotline: 021-7111-77-30 |
Phone: 021-7111-77-30 |
Fax: 0251-551727 |
This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
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Website |
| Address: |
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Jl. Padang I Blok D1 No. 24 Pura Arista Bojong Gede
Bogor
Jawa Barat
Indonesia
16320 |
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